New Balance

New Balance was founded as “New Balance Arch Support Company” in 1906 by William J. Riley — an Irish immigrant, who resided in Boston, Massachusetts. Initially the brand was not founded as a footwear company, but instead sold foot arch support to police officers and fireman. Today, the brand has built its reputation merging both fashion and function into every garment and sneaker they produce, using minimalist design and the latest footwear technologies, adopted as their brand of choice by many athletes as well as celebrities.