[ Ambition to Create Novel Expression ]
Acne Studios is a Stockholm-based creative and a fashion brand founded in 1996 by Jonny Johansson. Being the creative director of the brand, Jonny uses his distinctive sense and interest in photography, art and street culture to help the label grow into a global fashion house. Independently owned Acne Studios is a byword for modern classics infused with Scandinavian cool — offering sleek women’s and men’s ready-to-wear collections with emphasis on tailoring and custom developed fabrics. ACNE was initially an acronym for ‘Associated Computer Nerd Enterprises’ which was later changed to ‘Ambition to Create Novel Expressions’.