[ Jumpman ]
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Signed first by the American sportswear giant Nike in 1984, who subsequently granted his signature line, when he was still unproven as a rookie in marketability and professional competition. The original ‘Air Jordan 1’ sneakers were produced exclusively for the basketball player and designed by Peter Moore, Tinker Hatfield and Bruce Kilgore. Today, the brand possesses significant cultural weight in the streetwear culture, proven through its yearly flagship shoe and apparel releases, each garnering tremendous reception from the media, industry and public.