[ Work in Progress ]
Founded by Hamilton Carhartt in 1889, Carhartt was born out of the idea to be and to remain the badge of a better purchase to those who know and understand the value of money. Representing the forward-thinking way of living that still encompasses the classic aesthetics of the iconic brand, Carhartt remains privately held by the founder’s family today, ensuring his mission is carried through every garment the label produces.
Carhartt‘s pieces are constructed from premium fabrics that are hard-wearing and warm, with cool, contemporary edges and a modern outlook for the fashion-conscious customers. Offering a variety of functional items, the American brand is proud to serve and protect a huge variety of workers, including construction and manufacturing along with farmers and outdoor enthusiasts.
Carefully adapting and modifying Carhartt‘s core product characteristics for a different audience of consumers who value refined designs and quality, Carhartt WIP (Work in Progress) was born in 1989 under the title “All American Concept”. Its founder, Edwin Faeh, made sure that workwear is not only looked upon as a trend and started to adopt the style from graffiti to hip-hop and skateboarding, to help contribute the international success of the brand, and to also walk the fine line between workwear and sportswear.