[ Progressive Denim Brand ]
EDWIN is a Japanese clothing brand founded in 1969 with a strong passion for denim. Its founder Mr. Tsunemi was inspired to import denim directly from the United States as no denim was being manufactured in Japan back then. The company became to world’s first brand to develop an ‘old wash’, designed to replicate denim which has been worn from its rigid, in an unwashed state traditionally designed for work-wear due to its durability. Today, the label is classified as a progressive denim and apparel brand that blends its Japanese background, craftsmanship and quality with an European contemporary flavour, vision, attitude and a streetwear-ready approach.