[ Sportswear to Streetwear ]
Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Staying true to their ethos and authenticity, integrity and attitude, the brand was born in ’40s, when former Austrian footballer Timmy Wegner approached three times Wimbledon champion Fred Perry with an idea — the very first sweatband, which was adopted quickly by tennis player across the courts of Britain. In 1952 the brand launched its most famous garment — a slim fit pique t-shirt with a ‘Laurel Wreath’ embroidery. Today, Fred Perry silhouettes are clean, minimalistic, vintage and sportswear-inspired, but also street-ready.