[ Unafraid of the outcome. ]
Created in 1986 as an antidote to over-the-top, fast fashion, Helmut Lang boasts staying power in its thoughtfully minimalist designs. Simple yet refined and renowned for its cutting-edge minimalist designs and high-tech fabrics, that became a brand signature, the luxury brand was garnering attention on the fashion scene and propelling Helmut Lang to the forefront of the ’90s fashion movement. The founder left its company and namesake label in 2005. Helmut Lang was relaunched in 2006 the brand was relaunched by Andrew Rosen, presenting a considered collection of menswear and womenswear, favouring classic silhouettes, monochrome palettes, sleek tailoring and minimalist fashion at its finest.