[ Next Generation ]
Inspired by American denim classics with a modern, casual edge and drawing inspiration from the ’90s, Tommy Hilfiger rebranded his
Hilfiger Denim line to Tommy Jeans in the Spring of 2018. With a fresh twist on tradition, the collection celebrates self-expression and individuality — adding a youthful energy and a modern twist, sometimes irrelevant — the collection is focusing on premium denim, statement detailing, graphic tees, sweatshirts and hoodies — all emblazoned with the brand’s iconic logo. A fresh perspective on dressing in the modern age, showing off the brand’s heritage pieces and iconic style stapes in a current, contemporary way with new propositions and silhouettes, with an effortless edge that is unique for the brand.