New Balance x Thisisneverthat 2002 ‘Olive’


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South Korean label thisisneverthat® partners with New Balance for the third time to create a muted, neutral version of the recently revived 2002 model. Crafted with mixed-material uppers, in the New England’s brand usual style, the sneakers are covered in olive green, but also accented with a blue hit at each heel for some much needed contrast. Underfoot, a black N-ERGY® and ABZORB®-infused midsole combine for running-derived comfort that’s also perfect for a day in the city.

  • Leather Uppers
  • Mesh Underlays
  • ABZORB® & N-ERGY® Technology
  • Rubber Outsole



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Established in 2010 by Cho NadanPark Inwook and Choi Jonkyuthisisneverthat® is a contemporary streetwear brand based in South Korea. Taking a graphic and text heavy approach to traditional streetwear, the Seoul-based label has quickly developed a cult following and has become an underground staple.