We only recommend products we like, buy and wear. This post contains references to products from our advertising partners. We may receive a commission if you click on a link and make a purchase.
The ‘Future Rider Luxe’ is based on Puma‘s iconic 1980 ‘Fast Rider’ silhouette, with a sleek, modern re-design and premium comfort technology. All-white and accented with hits of gold branding, the pair teams mixed-material uppers with technical underfoot tooling that sits RIDERFOAM cushioning on top of an iconic Federbain outsole.
[ Forever Faster ]
Puma is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories. The brand is the third largest sportswear manufacturer in the world and it was founded in 1948 by Rudolf Dassler (brother of Adolf Dassler, who founded Adidas). The relationship between the two brothers deteriorated until the two agreed to split in 1948 and form two separate entities. Puma has one of the world’s most recognisable emblems and the four key points that stand behind the company’s philosophy are: be brave — don’t be afraid of taking risks and trust your instincts; be confident — make strong statements, be bold and believe in yourself; be determined — believe that success is endless pursuit to improve yourself; be joyful — live to play the game.