Puma x Chinatown Market Future Rider Sneakers ‘White’

£109.00

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Chinatown Market‘s collaboration with Puma continues with this decidedly mature departure for the cheeky street-led brand. The sports icon of the ‘80s classic — the ‘Future Rider Sneakers’ — are given a fashion-forward update. Technically-minded and underlined in luxury, the sneakers are styled with translucent TPE uppers and suede, and leather overlays. Giving the white and yellow pair high impact textural contrast, they are completed with a durable ‘EVA-infused Midsole’ that lies underfoot to provide you with optimum comfort.


  • TPE Uppers
  • Rubber Outsoles
  • EVA Foam Midsoles
  • Engineered Branding
  • Leather & Suede Overlays

BUY @ OPIUM

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Description

PUMA
[ Forever Faster ]

Puma is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories. The brand is the third largest sportswear manufacturer in the world and it was founded in 1948 by Rudolf Dassler (brother of Adolf Dassler, who founded Adidas). The relationship between the two brothers deteriorated until the two agreed to split in 1948 and form two separate entities. Puma has one of the world’s most recognisable emblems and the four key points that stand behind the company’s philosophy are: be brave — don’t be afraid of taking risks and trust your instincts; be confident — make strong statements, be bold and believe in yourself; be determined — believe that success is endless pursuit to improve yourself; be joyful — live to play the game.