[ Uniform for the young. ]
Way back in 1980, Shawn Stussy and Frank Sinatra Jr. didn’t know they were creating an industry, they just wanted to move a couple of awesome surfboards and maybe some t-shirts along the way. But they found that the gear was developing a larger cult following than the boards and focused more on creating apparel with the Stüssy logo on it. The brand is widely known as one of the oldest original streetwear brands. Founded in 1984 and adopted by the streetwear and hip-hop scenes, the all-American label quickly transformed into a lifestyle brand, by partnering with labels like Nike on various collaborations, as well as launching joint releases with the likes of Supreme, BAPE, Mastermind and many more.