1017 ALYX 9SM
[ Matthew Williams ]
1017 ALYX 9SM (formerly ALYX) is an Italian-made luxury label with a very strong link to streetwear. Founded in 2015 by Matthew Williams, who has made a name for himself by working with Alexander McQueen, Lady Gaga and Kanye West. The Chicago-born and California-raised designer decided to move to the point of production in Ferrara, Italy and currently lives there.
ALYX (pronounced “ah-leeks”) is named after Williams‘ daughter, the number 1017 is a reference to the designer’s birthday, October 17, and 9SM is taken from the label’s founding studio address in Saint Mark’s Place, New York. 1017 ALYX 9SM‘s innovative design is inspired from the USA skate, punk and club subcultures — aggressively elegant, with an edgy spin on utility, safety and sustainable production.