Gucci Fake Not Printed Sweatshirt ‘White’


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Part of Gucci‘s new “Fake/Not Collection”, this white sweatshirt is contrasted by an ironic, yellow print ‘Fake’ in capital letters to the front. Covering the brand’s iconic two-tone web stripe, the wordplay is completed at the back with a ‘Not’ print.

  • 100% Cotton
  • Printed Branding
  • Ribbed Trims
  • Made in Italy



[ Common sense is not so common. ]

Founded in 1921, Gucci was known for its Italian-made luggage and leather goods until it was reinvigorated by designer Tom Ford during the 1990s. Under the stewardship of its current creative director, Alessandro Michele, the label is now best known for its eclectic styling, historic references, intricate animal motifs and freewheeling approach to gender fluidity, and has become one of the world’s most lucrative — and widely imitated — luxury houses.