PUMA is a German multinational company that designs and manufactures athletic, casual footwear, apparel and accessories. Founded in 1948 by Rudolf Dassler, PUMA has one of the world’s most recognisable emblems. The four key points that stand behind the company’s philosophy are: be brave — don’t be afraid of taking risks and trust your instincts; be confident — make strong statements, be bold and believe in yourself; be determined — believe that success is endless pursuit to improve yourself; be joyful — live to play the game.

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