Eco-Friendly Streetwear: UK Brands Making a Difference

Sustainable fashion can sometimes overlook the men’s clothing sector, but there are many sustainable men’s clothing brands that UK shoppers should be aware of.

As the menswear market continues to grow rapidly, providing sustainable options for fashionable men is becoming increasingly important. In fact, the market is growing so quickly that it is outpacing the womenswear market in some areas.

Any sustainable, ethical brand should be aware of and consider its impact on both the planet and the people involved in making and wearing garments. The fashion industry hasn’t always been the most ethical, but sustainable and ethical brands represent a positive change and a brighter future for the industry. When looking for ethical menswear brands, consider those that are transparent about where and how their clothes are made. Brands with transparent supply chains give shoppers an informed choice and promote corporate accountability.

To ensure that a brand is ethical, check its policies on how it treats workers and the environment. Look for robust policies that protect people and the planet while limiting negative impacts and waste. Also, look for brands using certified organic and recycled materials, like organic cotton, linen, or hemp.

Sustainable brands work to reduce their environmental impact, whether it’s by using renewable energy sources, incorporating sustainable materials, or engaging with environmental initiatives like tree-planting projects.

In this article, we are highlighting some of the UK top men’s fashion brands, making a positive impact on both style and the planet.

Wax London UK
Wax London Pop-Up Store, Soho

Wax London

Wax London is a British clothing brand founded in 2016 that creates high-quality, sustainable and ethically-made garments for men. The brand’s core philosophy is centered around designing and producing clothing that is both stylish and environmentally conscious.

The brand prides itself on sourcing and using only eco-friendly materials, such as organic cotton, recycled fabrics, and natural fibers, to create their collections. The Wax London‘s team believe in transparency and traceability throughout their supply chain, which is why they work closely with their suppliers to ensure they share the same values of fair labor practices and environmental responsibility.

The design aesthetic is inspired by the city of London and its surroundings, resulting in collections that are modern, timeless, and functional. From stylish jackets and trousers to shirts and knitwear, the brand’s clothing is designed to last and be worn for years to come.


ThruDark Parka by Niklas Söderlund


ThruDark is not just a clothing brand; it’s a symbol of unwavering commitment and resilience in the world of outdoor and tactical apparel. Founded by British special forces veterans, the sustainable brand embodies the spirit of adventure, exploration, and the pursuit of excellence.

What sets UK brand apart is its dedication to crafting high-performance gear that thrives in the most extreme conditions. With a relentless focus on quality, innovation, and functionality, every piece of ThruDark apparel and equipment is a testament to their expertise and firsthand knowledge of the outdoors. Whether you’re embarking on a challenging expedition or simply seeking reliable gear for your outdoor pursuits, you’re simply covered. Their collection encompasses technical outerwear, rugged accessories, and apparel that seamlessly blends style and functionality.

Beyond the tangible aspects of their products, ThruDark represents a community of like-minded individuals who share a passion for pushing boundaries and exploring the unknown. It’s a brand that embodies the values of courage, resilience, and adaptability — values that resonate deeply with adventurers, explorers, and outdoor enthusiasts worldwide.


Pangaia Brand
Pangaia Sustainable Collection


Pangaia is an innovative and sustainable fashion brand with a clear vision to redefine the industry’s approach to clothing production. The brand emerged in 2018 as a response to the growing need for sustainable alternatives in fashion, aiming to challenge the status quo and inspire a positive shift in consumer behaviour.

Driven by a team of forward-thinking creatives, scientists, and technologists, Pangaia combines diverse expertise to create products which seamlessly blend fashion, sustainability, and cutting-edge technology. From the very beginning, the brand set high standards for itself in terms of transparency, ethical sourcing, and material innovation by carefully selecting its suppliers and partners, sharing its commitment to sustainability and ethical practices.

A key aspect of Pangaia‘s success lies in its groundbreaking use of materials. The brand relentlessly explores and harnesses the power of technology to create fabrics that are not only eco-friendly but also high-performing and aesthetically pleasing. Incorporating materials like recycled plastic bottles, seaweed fiber, and organic cotton into its collections, the UK brand continuously pushes the boundaries of what sustainable fashion can achieve.


Finisterre Store, Exeter


Finisterre is a pioneering brand that fuses outdoor performance with sustainable practices, reimagining the relationship between people and the sea. Established in 2003 in the United Kingdom, the brand is driven by a deep love for the ocean and a commitment to protecting it.

At the core of Finisterre‘s philosophy is the belief that technical apparel can be both high-performing and environmentally responsible. The brand is dedicated to using innovative and sustainable materials in their collections, such as recycled polyester, organic cotton, and natural fibers. By sourcing materials ethically and reducing their reliance on virgin resources, the team strives to minimise their environmental footprint.

Durable construction and functional design are also of the brand’s top priorities. Their garments are engineered to withstand the harshest elements, making them ideal for outdoor adventures. Whether it’s cold-water surfing, hiking, or simply enjoying nature, the brand’s clothing is built to perform while providing comfort and protection.

Finisterre takes pride in sharing the stories behind their products, from the sourcing of raw materials to the manufacturing processes. They aim to empower consumers with knowledge and create a deeper connection between the wearer and the garment’s journey.


WAWWA, Unisex Outerwear & Streetwear


WAWWA is a remarkable clothing brand that intertwines fashion with sustainability and social responsibility. Founded in 2012, the brand has been on a mission to redefine the fashion industry by creating eco-conscious garments without compromising on style or quality.

What sets the label apart is its commitment to using ethical and sustainable materials throughout its collections at all times. From organic cotton and recycled polyester to innovative fabrics like Tencel® and hemp, WAWWA carefully selects materials that have a very minimal environmental impact.

Another distinctive aspect of the brand is its dedication to supporting social causes. By partnering with charitable organisations and initiatives, WAWWA is here to also raise awareness and contribute to positive change. Whether it’s supporting reforestation projects, addressing homelessness, or promoting mental health awareness, the UK brand actively seeks ways to make a difference in the world through its collaborations and campaigns.

Their collections feature versatile pieces ranging from cozy knitwear and jackets to graphic tees and accessories, all with a distinct urban edge. Each garment is thoughtfully crafted with attention to detail, ensuring a comfortable fit and lasting quality for the conscious consumer.


Bound Clothing UK
Bound Clothing, Manchester

Bound UK

Established in 2018, Bound emerged with a clear vision: to seamlessly unite contemporary wear and streetwear. With a passion for premium materials, intricate patterns, and precision fits, the brand’s style is ever-evolving, consistently pushing the boundaries of fashion.

Bound‘s commitment is to provide versatile ensembles suitable for all occasions — whether it’s casual, smart, or everyday essentials. Each item is levelled with detailed craftsmanship, fully custom cut & sew to make every wear feel original. Dedicated to crafting original products with a strong emphasis on the quality of fabrics, the brand’s creative process culminates in the creation of retro and heritage-inspired items that are characterised by their timeless appeal, ensuring they remain cherished from the moment of purchase throughout their continued use.

Bound has transitioned to a fully zero-carbon and sustainable warehouse fulfilment centre is now using over 50% of recycled and sustainably sourced fabrics in its products — a step forward in recognising the importance of sustainability and the significance of reducing environmental footprint. 


Stella McCartney
Stella McCartney

Stella McCartney

Stella McCartney‘s brand is synonymous with luxury fashion that seamlessly integrates sustainability and eco-conscious practices. Founded by the British designer Stella McCartney, the brand is committed to crafting high-end, cruelty-free fashion that is both environmentally responsible and ethically produced. 

Even though the brand’s is mainly responsible for women’s fashion, over the years, Stella has managed to create a diverse unisex selection and men’s collections which are quickly selling out on websites like Farfetch and SSENSE.

Stella McCartney‘s collaboration with Adidas and Parley for the Oceans is a shining example of her commitment to sustainable fashion. This partnership combines McCartney’s unique design sensibilities with Adidas‘ athletic expertise and Parley’s focus on ocean conservation.

In their continuous collaborations, Stella McCartney plays a pivotal role in reimagining sportswear with sustainability at its core, striking the perfect balance between fashion-forward aesthetics and eco-conscious principles. 

McCartney’s dedication to sustainable materials, animal-free alternatives, and eco-friendly production processes sets a remarkable example in the fashion industry. Each piece from the brand reflects a harmonious blend of style and sustainability, making it a sought-after choice for conscious consumers who value both fashion and the planet.