[ Clean and simple. ]
A.P.C. (Atelier de Production et de Création) is a French ready-to-wear brand, founded in 1987 by Tunisian-born designer Jean Touitou and since then has become a renowned brand for its luxurious yet simple collections that epitomise understated cool, by aiming to fill the void between streetwear and high-fashion, combining contemporary designs with impeccable tailoring. A.P.C. is also notable for infusing Parisian cool into its minimalist menswear silhouettes and for not displaying loud logos and brand-obsessed fashion trends, but instead pushing a low-key minimalist silhouettes that are casual but look and feel luxurious.